Professional Copywriter
via Long Beach, CA

See my portfolio below for case studies and clips.

Portfolio

NortonLifeLock Inc.

UI Writing, UX Flows

Case studies from my time as part of the product design team at NortonLifeLock as a senior UX writer.

Norton + LifeLock Merge UX Flow
"Delete My Data" GDPR UX Flow
Norton Cloud Backup Alerts
Norton Full Disk Access UI

The File Cabinet

Objective:

Manage all product copy for Seville Classics products across all portals (including Aamzon, Wayfair, Sam's Club, Costco, Home Depot, Target, and many others). Optimize user experience on SevilleClassics.com by streamlining the checkout flow, redesigning the webpage, and improving SEM with optimized copy. Schedule and write email marketing blasts. Prepare marketing presentations for sales staff.

Objective:

Promote various aspects of the the Seville Classics and Green Street Redondo Beach businesses through direct mail. Use catalogs, brochures, and manuals to cross-promote products and encourage loyalty.

Objective:

Write scripts for video promotions for the airLIFT, UltraHD, and Green Street Auto Spa brands. Perform voiceover as required.

Objective:

Publish all assembly instructions and manuals for Seville Classics products, including the airLIFT and UltraHD brands. This selection is a small sample, but a good representation of the variety of products i've successfully marketed. These instructions are designed with the out-of-box user experience first in mind.

Objective:

Overhaul all copy and image metadata for the Disney Cruise Lines' Port Adventures page. This included several hundred pages of content that needed to be copy edited. This project was completed with a team of 3.

Objective:

Create eCommerce content and catalog copy for the relaunch of Seagate's Barracuda harddrive brand.

Objective:

Increase traffic to Internet Brands automotive network by creating entertaining car content. Initial strategy was guided by forum traffic, existing newsletter response, and social media feedback. I also completed a content design project to create SEOd technical articles.

Objective:

Write about the LA music scene, host local music podcast, review albums, advertise events, create playlists, etc. Not paid, a lot of good examples of different types of content.